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Almost Fainting on Set: Behind the Scenes of the Bo Jackson Battle Arena Card Launch
How a hernia surgery, four cameras, and a Godzilla pickle got us through the Block Packs Bo Jackson Ballerina launch event in Columbia, SC.
Jonathan Palance
May 243 min read


Making a Brand Film With One Working Arm: Behind the Scenes of the SC First Steps 2024 Film
How a shoulder surgery and a big silk overhead reshaped the way we made the SC First Steps 2024 brand film — three interviews, a swing-set toddler with real attitude, and the project that finally got us to hire a lighting crew.
Jonathan Palance
May 234 min read
Telling a Local Bottler's Story: Behind the Scenes of Our Orangeburg Coca-Cola Brand Film
Behind the scenes of the brand film we made for Timothy & Sinclair and the Orangeburg Coca-Cola Bottling Company — three interviews, one very stocked Coke aisle, and a great excuse to play stock clerk for a day.
Jonathan Palance
May 233 min read


Filming Aaliyah Boston in Soda City: Behind the Scenes of Two Experience Columbia Shoots
Behind the scenes of two Experience Columbia SC shoots with WNBA star Aaliyah Boston — a quiet Main Street, a Cayce mural, and a GoPro on the Saluda River.
Jonathan Palance
May 223 min read


St Pats in Five Points Is for the People
Behind the scenes of our St Pats in Five Points 2024 event film — 12 hours, 30,000 steps, one hero recap, and ten platform-ready cutdowns for the Five Points Association to use all year. Plus a quick word on why event videography is the most efficient marketing investment a nonprofit or recurring event can make.
Jonathan Palance
Aug 30, 20243 min read


Inside East Point Academy: Rigorous Academics with a Global Focus
Behind the scenes of the brand film we made for East Point Academy, a K-8 Mandarin immersion public charter in West Columbia. Half the day in English, half in Mandarin, students fluent before they're tall enough to ride the good rollercoasters — and why a brand film is one of the most useful things a charter school can put on its website.
Jonathan Palance
Aug 30, 20244 min read


Inside Cognilive's Brand Film: A Two-Day Case Study in Testimonial Storytelling
A behind-the-scenes case study of the Cognilive brand film we made with Blue Avenue — two days of filming, a real client on camera, and a testimonial-style edit built to do what testimonial video does best: earn trust. Plus the numbers on why this format works so well for small businesses and nonprofits.
Jonathan Palance
Aug 30, 20244 min read


An Outdoor Middle School? Yes, Please! Inside Tall Pines STEM Academy
Behind the scenes of the brand film we made for Tall Pines STEM Academy in Aiken, SC — a charter middle school where class happens in the woods as often as it happens at a desk. The research on outdoor learning is wild, the kids are happier, and filming on the move under a canopy of pines is the most fun a video team can have in a working day.
Jonathan Palance
Oct 6, 20234 min read


"When People Start Living in Community, They Have Purpose": A McGuinn Homes Brand Film
Behind the scenes of the brand film we made for McGuinn Homes, the 40-year West Columbia builder behind neighborhoods across the Midlands, Upstate, Aiken, and Savannah. A founder with a real opinion about community, and a brand film built around one of the better quotes we've ever recorded on a job site.
Jonathan Palance
Oct 6, 20234 min read


Goodwill to All
Behind the scenes of the testimonial film we made for Goodwill Industries of Upstate/Midlands SC — a workforce nonprofit that quietly puts thousands of South Carolinians to work every year. Real people, real jobs, real stories. Plus a few words on why testimonial video is one of the best things a nonprofit can invest in.
Jonathan Palance
Oct 6, 20234 min read
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