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Inside the Wonders of the First Launch Party: Filming a Trading Card Game Designed by a Magic Veteran
A six-hour launch event for Block Packs' Wonders of the First — a trading card game designed by Magic: The Gathering veteran Brian Tinsman — and the night we went full event-videography hunter mode.
Jonathan Palance
May 243 min read
Almost Fainting on Set: Behind the Scenes of the Bo Jackson Battle Arena Card Launch
How a hernia surgery, four cameras, and a Godzilla pickle got us through the Block Packs Bo Jackson Ballerina launch event in Columbia, SC.
Jonathan Palance
May 243 min read


Making a Brand Film With One Working Arm: Behind the Scenes of the SC First Steps 2024 Film
How a shoulder surgery and a big silk overhead reshaped the way we made the SC First Steps 2024 brand film — three interviews, a swing-set toddler with real attitude, and the project that finally got us to hire a lighting crew.
Jonathan Palance
May 234 min read
Telling a Local Bottler's Story: Behind the Scenes of Our Orangeburg Coca-Cola Brand Film
Behind the scenes of the brand film we made for Timothy & Sinclair and the Orangeburg Coca-Cola Bottling Company — three interviews, one very stocked Coke aisle, and a great excuse to play stock clerk for a day.
Jonathan Palance
May 233 min read


St Pats in Five Points Is for the People
Behind the scenes of our St Pats in Five Points 2024 event film — 12 hours, 30,000 steps, one hero recap, and ten platform-ready cutdowns for the Five Points Association to use all year. Plus a quick word on why event videography is the most efficient marketing investment a nonprofit or recurring event can make.
Jonathan Palance
Aug 30, 20243 min read


A Day at the Museum(s)
One day, two of Columbia's best museums. We spent the morning at the Columbia Museum of Art and the afternoon at the South Carolina State Museum — and somehow filmed the whole thing without losing a single battery. Press play and come along.
Jonathan Palance
Feb 12, 20242 min read


An Outdoor Middle School? Yes, Please! Inside Tall Pines STEM Academy
Behind the scenes of the brand film we made for Tall Pines STEM Academy in Aiken, SC — a charter middle school where class happens in the woods as often as it happens at a desk. The research on outdoor learning is wild, the kids are happier, and filming on the move under a canopy of pines is the most fun a video team can have in a working day.
Jonathan Palance
Oct 6, 20234 min read


Goodwill to All
Behind the scenes of the testimonial film we made for Goodwill Industries of Upstate/Midlands SC — a workforce nonprofit that quietly puts thousands of South Carolinians to work every year. Real people, real jobs, real stories. Plus a few words on why testimonial video is one of the best things a nonprofit can invest in.
Jonathan Palance
Oct 6, 20234 min read
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